
- Grünig, Rudolf
- Morschett, Dirk
Developing International Strategies
- Kartoniert,
- 2. Aufl.,
- Springer, Berlin
- (2018)
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This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.
After a comprehensive introduction to internat ...
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DETAILS
- Developing International Strategies
- Grünig, Rudolf, Morschett, Dirk
- Kartoniert, xviii, 218 S.
- XVIII, 218 p. 93 illus.
- Sprache: Englisch
- 235 mm
- ISBN-13: 978-3-662-57116-3
- Titelnr.: 72816103
- Gewicht: 367 g
- Springer, Berlin (2018)
Herstelleradresse
Springer Heidelberg
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com
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